2007 Volkswagen Polo: U.S. Debut Stalled?
Volkswagens plans to deliver a sub-Golf sized car to the U.S. market has stalled as the German automaker considers allowing rival DaimlerChrysler [DCX] to import the car instead and sell it under the Dodge label. VW dealers are naturally unhappy about the move, but much more is at stake than what is evident. Will the Polo still show up? If not, why not?
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Volkswagen s Polo is a likely entry
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Chevrolet: Korean automaker Daewoo, a GM subsidiary, supplies the Aveo for Chevrolet. This bottom rung car is positioned directly below the Cobalt.
Honda: After 35 years, the Civic will no longer be the entry level model for Honda. An even smaller car, the Jazz, will be imported in about one year s time.
Mercedes: Yes, even a luxury automaker such as Mercedes
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BMW: Ditto for the another German luxury make.
Dodge: With the Neon replacement Caliber soon to appear, Dodge is still looking at offering a car smaller than the Caliber for their fleet. With DCX s Mitsubishi relationship scuttled, the Japanese automaker can no longer be relied upon to supply a steady stream of entry level cars for The Chrysler Group.
Enter Volkswagen.
Yes, an unlikely supplier for DCX is Volkswagen, a strong competitor for DCX s Mercedes division in Europe. However, VW has its own needs a minivan and The Chrysler Group will allow VW to market
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The current Polo is marketed in Europe as three or five door hatchbacks which is not a popular body style in the U.S. VW may ship a specially reconfigured four door sedan instead to ensure interest in the this model within the U.S. market.
Although VW appears committed to this special arrangement with DCX, the Polo could still be sold here as a Volkswagen too. By keeping the hatchback style for VW branded cars only, the Polo
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Matt Keegan is a contributing writing for PitStop Auto Parts covering http://www.pitstopautoparts.com/oem-volks-parts.html Volkswagen Parts; http://www.pitstopautoparts.com/1-lebra-car-bra.html Lebra Car Bra; and http://www.pitstopautoparts.com/1-ventshade-visor.html Ventshade Visor.













